Why relying solely on social media for growth in 2025 is a BIG mistake
Hey it's Charlie! Happy Easter! (if you celebrate). And a quick reminder that the Western Writing Weekly newsletter is now The Rural Writer newsletter. Same content, more curated. In today's issue we're covering: Discovery vs. Relationship Platforms & how to choose Recommendations for fixing your business's leaky bucket Best links I found this week for growth, revenue, & engagement And more... First time reading? Join over 800 rural readers. Sign up here. Don’t keep this a secret: Share the...
about 4 hours ago • 4 min read🐴 the death of a follower. Why the top 1% of businesses understand the power of email
📌ANNOUNCEMENT: Next week this newsletter name is changing to "The Rural Writer". Same content, but as I'm a one-person show trying to juggle all the things - I'm simplifying by keeping everything in my business under one name. I appreciate you being here, and a BIG thank you for supporting me! This week I listened to a talk Jay Clouse (Creator Science) gave at a recent newsletter marketing summit. It was titled, "Content Strategy of The Top 1%", and it was all about the secrets behind why the...
7 days ago • 4 min read🐴 30 obstacles you're going to run into writing online
Dear future Digital Writer, I love when people say, “I can do this on my own.” Because if you think you can, then you should. The problem is, a lot of people say, “I can do this on my own,” but don’t realize, if they could, they would have done it already. So, if you’re sitting there thinking, “Thanks Charlie. I think I’ve got it from here,” by all means. But, just to give you a little parting wisdom… these are 30 obstacles you’re going to run into. And instead of letting me just tell you the...
14 days ago • 5 min read🐴 7 Powerful Ways Rural Brands Can Reconnect People with Food (and Actually Make Real Money Doing It)
This week I'm sharing a guest post from my friend Daniel Hirschi and his Substack: The Fearless You. He shares some really simple, yet effective ways rural brands can be profitable, while living the life they want. Enjoy! Shaan Puri has never stepped foot on a farm. Yeah, that Shaan Puri—from the My First Million podcast. The guy who talks startups, side hustles, millions in revenue… Never. Set. Foot. On. A. Farm. When I first heard him confess this, I nearly spilled my morning coffee. “Wait,...
21 days ago • 5 min read🐴 Farming Solo: A Day In The Life
Most of the time my husband Andrew and I are tied to the farm 24/7. But every now and then we get away, or try to let the other go do something that means a lot to them. Last Thursday night, Andrew left to go to Illinois for a few days. He’s an avid bow hunter, and it’s a passion he shares with his brother and his son, our oldest nephew. So that means I’m flying solo until he gets home. While still working full-time and working on client work in-between. It means I get up at 4:30am instead of...
26 days ago • 5 min read🐴 I'm telling you this because I love you and want to see you succeed
Did you know more than 50% of all farmers lose money every single year? Some for 5, 10, even 20 years in a row. 6% of dairy farms shut down in 2022. 98% of farmers go out of business by year 5, usually after investing their entire life savings. I’m dishing out some tough love to those in the agriculture/farming/homesteading space. Some of this is going to frustrate you and it should. Because this is your life. This is your livelihood. This is a way of life you want to preserve. Tell me if...
about 1 month ago • 6 min read🐴 How a small Italian boot shop became a $75M western wear empire
What’s in store for today: Story: Lucchese Bootmaker Framework: Legacy + Innovation = Longevity Writing Prompt: How can you blend tradition with modern innovation in your business? Inspiring Quote: read to the end to find out! The Lucchese Boot Company has been crafting some of the world's finest western boots for nearly 140 years. And not by accident, either. In an era where fast fashion dominates, and consumers have become increasingly fickle, Lucchese has managed to not only survive but...
about 2 months ago • 10 min read🐴 How to 10X your sales with the educational Direct-to-Consumer Flywheel
📌 Free Download🌽 Get The Direct-To-Consumer Startup Guide – complete with pricing calculator, marketing templates, and customer scripts! Learn how to grow, monetize and scale your operation in today’s digital world. Click the button to grab your free copy👇 Get Instant Access Friends, the age of corporatized commercial agriculture is here. But what if I told you the most successful farmers are flipping the script on how food gets to your table and saving the farm at the same time? By embracing...
about 2 months ago • 9 min read🐴 The decisions no one talks about
Something different this week as my heart is still heavy... ~ Last week, my husband and I had to make one of those decisions that every farmer dreads, and nobody outside the industry truly understands. We lost a sow and her litter because her piglets were too large to deliver. There was no way to save them, and no vet who could help. These are the moments that define this life, yet they're the hardest to explain to others. If you've never stood in a dimly lit barn at 2 AM, watching an animal...
2 months ago • 6 min read🐴 How a mistake turned this milk product into over $1 billion in retail sales
What’s in store for today: Story: Fairlife LLC Framework: Innovate or Stagnate Writing Prompt: Where can you add value to create your niche-within-a-niche? Inspiring Quote: read to the end to find out! The Fairlife company has been on one hell of a ride the past few years. And not all of it a smooth one. At its launch, the brand of ultra-filtered milk was heralded as a long-needed innovation in dairy products and packaging. But in 2019, undercover videos allegedly showing animal abuse...
2 months ago • 13 min read